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How to turn down a billion dollars : the Snapchat story / Billy Gallagher.
The improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate. In the tradition of great business narratives, this book offers the definitive account of a company whose goal is no less than to remake the future of entertainment.
Record details
- ISBN: 9781250108616
- ISBN: 1250108616
- Physical Description: xv, 287 pages, 8 pages of plates : illustrations ; 25 cm
- Edition: First edition.
- Publisher: New York : St. Martin's Press, 2018.
- Copyright: ©2018
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (pages 256-279) and index. |
Formatted Contents Note: | Part 1: An Evan Spiegel Production. Rush -- Future freshman -- Million-dollar idea -- The other startup -- Lawsuit possible -- The fight -- Snapchat -- Sexting -- Betrayal -- A not-so-innocent toy -- Poked -- Reggie's return -- The phenomenon -- Stories -- How to turn down three billion dollars -- Happy New Year! -- Part II: Toys are preludes to serious ideas. Hangover -- The more personal computer -- Snapchat everywhere -- Goodbye Reggie -- Snapchat Live! -- "We need to make money" -- Blank space -- Discover -- Major [key] -- Keeping secrets -- Evan's empire -- The road to IPO -- The new TV -- Discover falters -- Fear and loathing in Menlo Park -- Snap Inc. -- Spectacles. |
Search for related items by subject
Subject: | Snap Inc. Snapchat (Electronic resource) Internet industry > United States. Businesspeople > United States. Entrepreneurship > United States. |