The back of the napkin : solving problems and selling ideas with pictures / Dan Roam.
Record details
- ISBN: 1591842697
- ISBN: 9781591842699
- ISBN: 1591843065
- ISBN: 9781591843061
- Physical Description: xv, 284 pages : illustrations ; 21 cm
- Edition: Expanded edition.
- Publisher: New York, New York : Portfolio/Penguin, 2013.
- Copyright: ©2009
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Part. I Introductions. Anytime, anyone, anywhere: solving problems with pictures. 1. A whole new way of looking at business ; 2. Which problems, which pictures, and who is "we"? ; 3. A gamble we can't lose: the four steps of visual thinking -- Part. II: Discovering ideas. Looking better, seeing sharper, imagining further: tools and rules for good visual thinking. 4. No thanks, just looking ; 5. The six ways of seeing ; 6. The sqvid: a practical lesson in applied imagination ; 7. Frameworks for showing -- Part. III: Developing ideas. The visual thinking MBA: putting visual thinking to work. 8. Showing and the visual thinking MBA ; 9. Who are our customers? Pictures that solve a who/what problem ; 10. How many are buying? Pictures that solve a how much problem ; 11. Where is our business? Pictures that solve a where problem ; 12. When can we fix things? Pictures that solve a when problem ; 13. How can we improve our business? Pictures that solve a how problem ; 14. Why should we even bother? Pictures that solve a why problem -- part. IV. Selling ideas. It's showtime. 15. Everything I know about business I learned in show-and-tell ; 16. Drawing conclusions. |
Search for related items by subject
Subject: | Problem solving > Audio-visual aids. Management > Audio-visual aids. Visualization. Creative ability in business. |
Available copies
- 0 of 1 copy available at Kenton County.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Erlanger Branch | 658.403 R628b 2009 (Text) | 33126023001369 | Adult Nonfiction | Checked out | 04/18/2024 |