The four : the hidden DNA of Amazon, Apple, Facebook, and Google / Scott Galloway.
Record details
- ISBN: 9780735213654
- ISBN: 0735213658
- Physical Description: viii, 310 pages : illustrations ; 24 cm
- Publisher: New York, New York : Portfolio/Penguin, [2017]
- Copyright: ©2017
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (pages 275-301) and index. |
Formatted Contents Note: | The four: who are these companies and why write about them? -- Amazon: how Amazon became the most disruptive firm in the largest economy -- Apple: tech goes luxury -- Facebook: love is key to longevity--and great advertising -- Google: our modern-day god -- Lie to me: the Four and funny business -- Business and the body: all businesses appeal to one of three organs -- The T algorithm: what it takes to get to a trillion -- The fifth horseman?: who will be next? -- The Four and you: follow your talent, not your passion -- After the horsemen: where are the Four taking us?. |
Search for related items by subject
Subject: | Information services industry. Strategic planning. Consumer behavior. Google (Firm) Apple Computer, Inc. Facebook (Firm) Amazon.com (Firm) |
Available copies
- 1 of 1 copy available at Kenton County.
Holds
- 1 current hold with 1 total copy.
Other Formats and Editions
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Erlanger Branch | 338.761004 G174f 2017 (Text) | 33126022106920 | Adult Nonfiction | Available | - |