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The challenger sale : taking control of the customer conversion / Matthew Dixon and Brent Adamson.
The authors demonstrate that the best salespeople don't just build relationships. Instead, they challenge customers by approaching them with unique insights, tailoring sales messages to specific objectives, and, when necessary, pushing back and taking control of the sale.
Record details
- ISBN: 9781469000725
- ISBN: 1469000725
- Physical Description: 5 audio discs (approximately 5.75 hr.) : digital ; 4 3/4 in.
- Edition: Unabridged.
- Publisher: [New York] : Gildan Media, [2011]
Content descriptions
| General Note: | Title from container. Compact disc. Duration: 5:45:00. |
| Participant or Performer Note: | Read by the authors. |
Search for related items by subject
| Subject: | Sales management. Selling. Customer relations. |