"The Football Game That Changed America is the first book to chronicle the entire history of the Super Bowl and examine the social, cultural, economic, and political impact of this colossal event, bringing to life the colorful characters, bold rivals, and twists of fate that played a role in the creation and explosive growth of the Big Game"--
Chapter 1: The pre-Super Bowl NFL: humble beginnings -- Chapter 2: The creation of the Super Bowl -- Chapter 3: Super Bowl I was a scramble, and don't call it the Super Bowl -- Chapter 4: The Super Bowl starts making history -- Chapter 5: Politics, patriotism and the power for change -- Chapter 6: The Super Bowl's impact on American culture and society -- Chapter 7: Count the dollars, billions and billions of them -- Chapter 8: Brands worth defending -- Chapter 9: The king of the advertising jungle -- Chapter 10: The media and the Super Bowl -- Chapter 11: It's an entertainment extravaganza, and a football game -- Chapter 12: The drive to Super Bowl 100.
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