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Organic social media : how to build flourishing online communities  Cover Image Book Book

Organic social media : how to build flourishing online communities / Jenny Li Fowler.

Fowler, Jenny Li, (author.).

Summary:

"Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization's broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms. Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization"-- Provided by publisher.

Record details

  • ISBN: 9781398612976
  • ISBN: 1398612979
  • ISBN: 9781398612990
  • ISBN: 1398612995
  • Physical Description: xvii, 204 pages ; 24 cm
  • Publisher: London, United Kingdom ; Kogan Page Limited, 2024.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Preface -- Acknowledgments -- Strategy versus tactics -- Social media goal-setting -- Who is your audience? -- Choosing the right platform -- Content -- The posting process -- The content calendar -- What metrics should you be tracking on social media? -- The backup plan -- Tips for thriving as a social media manager.
Subject: Social media.
Internet marketing.
Online social networks.
Communication.
Internet in publicity.

Available copies

  • 1 of 1 copy available at Kenton County.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Erlanger Branch 302.231 F786o 2024 (Text) 33126024871257 New Adult Nonfiction Reshelving -


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