Part one. Fear of knowing your niche. The not-so-secret strategy for marketing to a niche: target, target, target / Barbara Ross ; Promoting outside of the (litter) box / Clea Simon ; Riches in the niches / Anne. R. Tan ; From your own mouth / Charlaine Harris ; Open to possibilities / Marcie Rendon ; Fail! How a golden opportunity could have turned platinum. But didn't / Larissa Reinhart -- Part two. Fear of the book community. Own your hometown / Matt Coyle ; We love libraries: library events 101 / J.A. Hennrikus ; Promotion through following your passion / Gigi Pandian ; Surviving obstacles in your chosen career / Debra H. Goldstein ; Endorsements, or getting to yes / G.M. Malliet ; Up close and personal / Harriette Sackler ; Fail! Authors behaving badly / Stacy Verdick Case -- Part three. Fear of social media. The dog days of promotion / Gretchen Archer ; About-face: my 180-degree turn RE: Facebook / Paul D. Marks ; To be frightened or not to be frightened? / Daryl Wood Gerber ; Blogging your way to success / Nancy J. Cohen ; Building your tribe / Amanda Flower ; Shorts deserve promotion, too! / Paula Gail Benson -- Part four. Fear of publicity. Working with an independent publicist: a success story / John Copenhaver ; Why you should hire a freelance publicist / Patricia Smiley ; Now what? / M. Glenda Rosen (aka Marcia G. Rosen) ; Media kits for authors: the who, what, when, where, why, and how of creating your media kit / Jess Montgomery ; Fail! Great (unmet) expectations: hiring a publicist / Sheila Lowe -- Part five. Fear of online promo. Author website: your greatest asset / Allison Brennan ; The care and feeding of a successful mastermind group / Lynn Cahoon ; Planning a “mini-bub” campaign / Alice K. Boatwright ; Sheer terror / Sherry Harris ; Is Wattpad for you? / Maaja Wentz ; Creating successful book teasers / Sarah Smith ; Promotion oopsies: we've all had them / Heather Weidner --

Part six. Fear of connecting with readers. The secret behind the secret room / Kate Carlisle ; The world's longest book tour or why I might not be totally nuts / Jenny Milchman ; The promotional newsletter / Jeffrey Marks ; I love book clubs! / Pamela Samuels Young ; Promotion swag-ger / Ellen Byron ; Grow your audience through book clubs / Frances Aylor ; Great giveaways or just junk? / James W. Ziskin ; Fail! Online giveaways: a cautionary tale / Shelley Costa -- Part seven. Fear of going on your own or in a group.Self-promotion for nice, shy, introverted recluses / Lori Rader-Day ; The spearhead approach / Simon Wood ; Promo-a-go-go’s / Holly West ; Finding your community: conferences, conventions, and the art of networking / Shawn Reilly Simmons ; Mary Poppins for the win! / Jordaina Sydney Robinson ; Build name recognition before you get published / Donnell Ann Bell ; What else do I know? Developing a complementary platform / Susanna Calkins ; Power in numbers: participating in a box set / Amy M. Reade -- Part eight. Fear of events. In any event / Hank Phillippi Ryan ; Dying for a launch party / Cindy Sample ; The long journey to book launch / Cheryl Hollon ; Promotion through presentations / Mike Befeler ; Think outside the brick-and-mortar box / Teresa Inge ; Try something new / Terry Shames ; Find your people and talk to them / Mary Anna Evans ; The ups and downs of book tours / Rhys Bowen -- Part nine. Fear of thinking outside the box. A unique promotion / Edith Maxwell ; “Meet our local author!”: Big opportunities in small towns / Leslie Budewitz ; Engaging fans with fan fiction / Waverly Fitzgerald ; Surprising venue for book sales / Lea Wait ; A paper doll that we can call our own / Renee Patrick ; Two dames on a mystery train / Tonya Kappes ; The frequency factor / Kathi Daley ; Fail! An advertising campaign gone drastically wrong / L. C. Hayden -- About Sisters in Crime -- Afterword.