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Citizen Coke : the making of Coca-Cola capitalism  Cover Image Book Book

Citizen Coke : the making of Coca-Cola capitalism

Elmore, Bartow J. (author.).

Summary: Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity.

Record details

  • ISBN: 9780393241129 (hardcover)
  • ISBN: 0393241122 (hardcover)
  • Physical Description: print
    416 pages, 8 pages of unnumbered plates : illustrations ; 25 cm
  • Edition: First edition.
  • Publisher: New York : W.W. Norton & Company, [2015]

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (pages [371]-394) and index.
Formatted Contents Note: Part 1: Citizen Coke comes of age, 1886 to 1950. Tap water: packaging public water for private profit ; Waste tea leaves: recycling caffeine found in other industries' trash ; Sugar: satiating Citizen Cane's sweet appetite; Coca leaf extract: hiding the cocaine-cola connection ; Cocoa waste: synthesizing caffeine in chemical labs -- Part 2: The costs of empire, 1950 to today. Water from abroad: securing access to overseas oases ; Coffee beans: capitalizing on the decaf boom ; Glass, aluminum, plastic: selling curbside recycling to America ; High-fructose corn syrup: storing sweeteners in stomach silos -- Epilogue. Sustaining Coke's future?
Language Note:
Text in English.
Subject: Coca-Cola Company.
Soft drink industry United States
Sustainable development
Social responsibility of business

Available copies

  • 1 of 1 copy available at Kenton County.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Erlanger Branch 338.766 C659e 2015 (Text) 33126019727571 Adult Nonfiction Available -

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